Spotlight Productions is Grand Valley State University's Campus Programming Board.  The organization plans, produces, and markets over 30 events a year, including two large-scale events of over 2,000 attendees.  During the 2014 - 2015 year, I served as President of the organization, as well as produced some of the social media marketing initiatives.

2014 - 2015 Year in Review

  • 35 events successfully produced
  • A Comedy Show with Shawn and Marlon Wayans - 1,797 attendees
  • Hoodie Allen with special guest Lion Babe - 2,863 attendees
  • Art Hills Spirit Award Winner - Student Life Awards
  • Collaboration in Programming Winner for Saturday Night Dive with the Stand Up Comedy Club - Student Life Awards
  • Facebook page "Likes" increased 16% in eight-month span
  • Twitter "Followers" increased 39% in eight-month span
  • 38 members Fall semester; 40 members Winter semester
Event: Spotlight Productions presents: Hoodie Allen with special guest Lion Babe
Date: March 2015
Medium: Digital
Distribution: Twitter Impressions - 31,371; Engagements - 2,475; Engagement Rate - 7.9%

For more details about the #HoodieGV social strategy, read my blog posts: Social Media Analytics & #HoodieGV - Update
Event: Spotlight Productions and LaughFest present: Comedian, Orny Adams
Date: March 2015
Medium: Print
Distribution: (150) 11"x 17" Colored Posters, (400) 4" x 5.5" Colored Pluggers, (1) 42" x 72" Colored Banner distributed across Allendale Campus

Event resulted in 300 attendees
Event: Spotlight Productions and LaughFest present: Comedians Carly Aquilino, Chris Distefano, and Andrew Schulz as Seen on MTV's Guy Code
Date: March 2014
Medium: Print
Distribution: (50) 4" x 5.5" Colored Event Staff badges

Event resulted in 600 attendees
Event: Spotlight Productions presents: Open Mic Nights
Date: Fall 2013
Medium: Print
Distribution: None

This 11" x 17" design was designed for fun and for possible distribution