National Student Advertising Competition (NSAC) is a competition held through the American Advertising Federation (AAF).  The 2015 competition was sponsored by Pizza Hut.  In April, colleges across the county competed in various districts with the hopes of winning their district to move on to Vegas.
Since August 2014, Yello, Grand Valley State University's NSAC team, researched everything they needed to know about Pizza Hut, pizza, and the target audience of Millenials.  In seven months, a campaign was created to encourage users to order their Pizza Hut digitally by using their "Personal Hutspot".

AWARDS

  • 1st Place, District 6, Blue Track (2015)
  • 9th Place, Semi-Finals (2015)
  • Silver ADDY, West Michigan AdFed (2016)

MY ROLE

  • Integrated Promotions Committee
  • Plans Book Committee

IN THE NEWS!